Solutions
When it comes to product, brand and company launches, we’ve been there. We’ve faced that.
So when your team needs support tackling any aspect of your launch, we can jump in to drive results, whether it’s managing the project, leading PR, providing an ear to bounce ideas, or even joining your team internally on an interim basis.
Launchplan
We can map and execute your entire Launchplan or any piece you need. From the top levels of identifying an opportunity and developing a concept down to details like production timeline, promotional plan and a content calendar for social media. We integrate with your sales programs and operational needs to ensure that whatever your goals are, we build and execute plans that efficiently drive toward that line.
Research & Strategy
We drive creative strategy including brand naming and identity as well as analytical strategy such as brand positioning and identifying new markets to enter. Depending on your needs, we also drill down into consumer insights, primary and secondary research, market and user data, concept testing, digital research and live focus groups.
Integrated Marketing
When it’s time to market launch your product, brand or business, we grab traditional media attention, drive engagement through your social media and owned platforms, activate influencers and partners and get gatekeepers to open their doors. From massive launch parties to exclusive experiences for investors and curated digital content for global audiences, we develop and execute programs that ignite your vision.
Product Development
Our award-winning product development services turn great ideas into best-selling products and topline sales growth. We work with your internal team and external resources to identify opportunities, develop and refine innovation concepts, format, materials and ingredients, design and execute branding and messaging, packaging, pricing and promotion and distribution strategies.
Training and Advisory
We offer one-on-one, group, in-house and digital training solutions such as Launchwise 100, Countdown Crew, Brand Plan, Launch Hours and more. We also offer ongoing advisory services to a limited number of partners, including an extremely limited number of equity-based advisory services.
Global Launch
If you are a brand looking to cross borders into or out of the US, we help with the strategic and cultural elements of that leap as well as connect you with regulatory and logistics resources to ensure a smooth launch.