Brands thrive when the right strategy meets excellent execution. So what is the right strategy for your brand? A mix of art and science with a large dose of what is specifically and ownably you.
Here are a few of our Research and Strategy solutions:
Brand Strategy
What will your brand be when it grows up? How will it get there? We work through elements like target market, positioning, competitive environment, brand identity and voice, etc. This is also great for companies with multiple brands to establish a clear path for how those brands will work to support each other and the larger company goals.
Buyer & User Insights
We use primary and secondary research in B2C and B2B to find the people who care most about your brand, how to reach them and exceed their expectations.
Market data
We partner with 1P and 3P data tools across industries to understand market size and opportunities, white space, trends, forecasts and fit to see where your launch will have the greatest impact, how to get there, and how to measure performance.
Branding and Brand Activation
Develop and capture your brand positioning, identity and voice and then use those elements to create powerful messaging, packaging, social media, events and more.
Concept testing
Test your idea and/or live product with users to find what works and what to optimize to give your launch the most power.
Brand Plan
Plan your year, quarter or launch window with clear targets, branding, messaging and an integrated calendar of product, promotional, and sales tools to deliver on your goals.
