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brand strategy

Pivot or Rebrand? Changing Identity vs Changing Direction

If we learned anything from the show Friends, it's how to pivot. And when our business needs start ...
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Amazed founders watching their kickstarter opportunity skyrocket

What If Things Go Right?

As brand managers and founders, we spend a lot of time preventing and solving problems. Thinking about the ...
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Zelle mobile banking app fintech

Using Partners to Gain Marketshare: Zelle

What Did They Launch? Zelle, a mobile banking app to compete with Venmo, Paypal As digital consumers, we ...
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