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business planning

Amazed founders watching their kickstarter opportunity skyrocket

What If Things Go Right?

As brand managers and founders, we spend a lot of time preventing and solving problems. Thinking about the ...
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Laws Exist. Don’t Freak Out.

Fear holds many startups back. Fear of the expense of setting up their business ("I paid $50,000 and ...
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Zelle mobile banking app fintech

Using Partners to Gain Marketshare: Zelle

What Did They Launch? Zelle, a mobile banking app to compete with Venmo, Paypal As digital consumers, we ...
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